THE BRIEF

Cape Byron Kayaks’ selling point was that they were ‘soft adventure’, to be promoted very strongly across all markets, both on an international level and with local campaigns.

THE SOLUTION

A front page slideshow showcasing their various activities was nestled above a static large image of the Byron ocean, promoting the Byron area. Social media plays a strong part in the tourism industry thus social media icons were prominently displayed, including their Facebook tour photos link.

Visit the site →